Was Never Built is the first immersive archive dedicated to unbuilt architecture.

Our mission is to bring visionary projects that never became reality back to life, making them accessible to the public through immersive virtual experiences.

Using 3D modelling, interactive environments, and virtual reality technology, we give people the opportunity to explore architectural projects that were designed, envisioned, and often deeply cherished by their architects—but that the public never had the chance to experience in the physical world.

Was Never Built preserves these unrealised ideas not simply as drawings or documents, but as worlds to be entered, explored, and experienced.

Portrait of Leonardo Marchesi

Co-founder · Architect and founder of LMS

Leonardo Marchesi

Leonardo Marchesi is an architect and the founder of LMS, an architecture studio based in Ericeira, Portugal. His practice works across residential, hospitality and public projects, with a focus on essential spatial gestures and their relationship with the landscape.

Official profile
Portrait of Marzio Camasso

Co-founder · Artist and Virtual Reality Designer

Marzio Camasso

Marzio Camasso is an Italian artist and virtual reality designer whose practice connects traditional art, digital restoration and immersive environments. He works with real-time 3D and virtual worlds, translating ideas and architectural models into interactive experiences.

Official profile